Certain videos go viral and continue to capture attention for weeks, months, or even years. Some gain popularity because they’re hilarious, heartwarming, or simply unforgettable, making people want to watch them over and over.

One video that fits this description is a clip of three-year-old Matteo Beltran, who wins over viewers with his adorable and surprisingly persuasive personality. If you haven’t seen this video recently, or if you’ve never seen it, it’s definitely worth revisiting! In it, Matteo is asking—well, more like pleading—for cupcakes, but he doesn’t just ask. Instead, he makes a hilarious argument, calling his mother “Linda” and delivering a passionate, miniature speech to persuade her.

The video, famously known as “Listen, Linda,” has racked up over 35 million views, and it’s no wonder why. Despite being uploaded nine years ago, it’s still trending today. Matteo’s mannerisms, his earnest appeal, and the way he delivers his request make this moment timelessly entertaining. For many viewers, it wasn’t just his cute plea for cupcakes that drew them in, but his unexpected style of asking. His words, expressions, and determination caught everyone off guard, making the clip as endearing as it is funny.

Viral videos like this one often stay in our minds for years. We’ve all seen our share of iconic clips—whether it’s the “Star Wars Kid” practicing moves in his garage or incredible trick shots in basketball. While each of us may have personal favorites, there’s something universally charming about Matteo’s “Listen, Linda” moment. His humorous insistence and expressive delivery give it a lasting charm, making it one of those viral videos we keep coming back to.

If you need a laugh, watching Matteo’s sweet and earnest argument for a cupcake might just make your day.